What is CPC or PPC, CPM, CPA, CTR, CPL

Definitions for CPC or PPC, CPM, CPA, CTR, CPL, PPD, Crawler ( bot, agent, robot, spider) etc. You can get all detailed information here.


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CPC (Cost Per Click) – CPC means Cost Per Click. If any visitor click ad on publishers site, advertiser pays money to publisher. CPC rates depends upon Advertisers, Countries which click comes from, Type of ad unit and website content etc.


what is cpc cost per click



CPM (Cost Per thousand impressions) –  CPM means Cost Per Mile or Impressions. Earnings based on every 1000 impressions.

For Example :

If average CPM is $5. Your traffic is 4000 page views. You get $20.

4 X 5 = $20


what is cpm cost per mile




CPS (Cost Per Sale) –  CPS means Cost Per Sales. If you sales any product of advertiser, you will be get paid. The CPS rates based on products that you sale.



CPA (Cost Per Action) – CPA means Cost Per Action. Means visitor needs to engage with advertiser ad. Advertiser did not pay for Views and Clicks.



CR (Conversion Rate) – Percentage of site visitors that take a desired action.



CSS (Cascading Style Sheets) – CSS is a text data format used to separate style from structure on Web pages.



CTR (Click Through Rate) – CTR means the percentage of visitors that click-through an ad impression/link compared to the total number of visitors that viewed the ad impression/link.


For example :

If Your website gets 1000 views and visitor clicks 50 ads, Your CTR is 5%.


Click through – The process of clicking on a link to visit another page or site.



Cloaking – Cloaking means delivering content to search engines for indexing that is different than what a human visitor will see when visiting the indexed URL. Most search engines have rules against unapproved cloaking and may ban your site if used inappropriately.



Contextual links – Text in a link; examined by search engines in order to determine the relevance of the linked to page.



Conversion rate – Total cost per sale or lead, calculated by dividing the total cost of an advertising campaign by the number of resulting sales or leads.



Copy – The printed text in an advertisement or webpage (content).



Creative – The concept, design, and artwork that goes into a given ad or website design.



Crawl – The process in which search engine (Google, Bing and yahoo) robots navigate through the Web by following links to gather listings, copy web pages and store the information in the search engine’s index.



Crawler (Agent, Bot, Robot, Spider) – Software program that navigates the Web to find, catalog, and report information.




From Wikipedia :


CPC (cost per click)

CPC (Cost Per Click) or PPC (Pay per click) means advertisers pay each time a user clicks on the publisher ad. CPC advertising works well when advertisers want visitors to their sites, but it’s a less accurate measurement for advertisers looking to build brand awareness. CPC’s market share has grown each year since its introduction.

Like impressions, not all recorded clicks are valuable to advertisers. GoldSpot Media reported that up to 50% of clicks on static mobile banner ads are accidental and resulted in redirected visitors leaving the new site immediately.


CPE (cost per engagement)

Cost per engagement (CPE) aims to track not just that an ad unit loaded on the page (i.e., an impression was served), but also that the viewer actually saw and/or interacted with the ad.


CPV (cost per view)

Cost per view (CPV) video advertising. Both Google and TubeMogul endorsed this standardized CPV metric to the IAB’s (Interactive Advertising Bureau) Digital Video Committee, and it’s garnering a notable amount of industry support.


Other performance-based compensation

CPA (Cost Per Action or Cost Per Acquisition) or PPP (Pay Per Performance) advertising means the advertiser pays for the number of users who perform a desired activity, such as completing a purchase or filling out a registration form or download any advertiser software . Performance-based compensation can also incorporate revenue sharing, where publishers earn a percentage of the advertiser’s profits made as a result of the ad. Performance-based compensation shifts the risk of failed advertising onto publishers.


Fixed cost

Fixed cost compensation means advertisers pay a fixed cost for delivery of ads online, usually over a specified time period (Per day or month or year), irrespective of the ad’s visibility or users’ response to it. One examples is CPD (cost per day) where advertisers pay a fixed cost for publishing an ad for a day irrespective of impressions served or clicks.



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